What to Say at the End of a Podcast Interview to Get More Leads

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Monetize Your Mic

By Marcia Riner

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Why the End of Your Interview Matters More Than You Think You’ve shared your story, dropped valuable insights, and built rapport with the host. But if you fumble the final moments of your podcast interview, all that effort could go to waste. The closing of your interview is prime real estate—it’s your moment to influence action while your audience is still tuned in and engaged. When handled right, it can convert listeners into leads, subscribers, or even buyers. Let’s dive into the exact things you should say (and avoid) at the end of a podcast to make your interview work harder for your business. 1. Be Crystal Clear About Who You Help Don’t just mention your company name or job title. Be specific: Instead of: “I’m a business coach.” Try: “I help growth-minded entrepreneurs who feel stuck at six figures scale their business profitably—without burning out.” This instantly positions you in the listener’s mind. They’ll know if you’re for them or not—and that clarity leads to better qualified leads. 2. Offer a Next Step That’s Simple, Free, and Valuable End with an irresistible, low-friction call to action that makes listeners want to continue the conversation. Examples: “Grab my free 5-step Profit Booster® Playbook at [link] to find hidden profit in your business.” “Join my weekly live webinar where I show how to turn podcast appearances into lead-gen machines. Register at ProfitBoosterPod.com/webinar.” “Want a personalized podcast strategy to monetize your mic? Book a free demo at ProfitBoosterPod.com/demo.” Avoid generalities like “Check out my website” unless there’s a specific outcome or reason. 3. Rehearse a 15-Second Signature Outro You want a go-to outro that rolls off your tongue. Make it a natural blend of who you help, what you offer, and how they can get it. Example: “If you're a podcast host or guest who wants to generate real leads—not just likes—from your interviews, come hang out with me Wednesdays at 11 AM PT. I run a live webinar that shows you how to monetize your mic at ProfitBoosterPod.com/webinar.” Said with clarity and enthusiasm, this quick pitch leaves a strong impression without feeling “salesy.” 4. Align Your CTA With the Episode Topic If the interview focused on profitability, mention your free profit audit or tool. If the topic was thought leadership, point to your media kit or speaker reel. The more aligned your CTA is with what the audience just heard, the higher your conversion will be. 5. Don’t Rush—Claim Your Final Minute Confidently Many guests speed through their final CTA like they’re racing against a commercial break. Instead, pause, breathe, and slow your pace. Let the words land. Pro tip: Use the host’s name when closing to add warmth. “Thanks, Sarah, this was such a great conversation. And for your listeners—if you’re ready to turn your next podcast into real profit, I’d love to see you at my next live webinar at ProfitBoosterPod.com/webinar.” 6. Bonus: Invite Them to Connect Personally For added engagement, mention a platform where you’re active and willing to respond directly. “I’d love to hear what resonated—DM me the word ‘Edge’ on Instagram @marciariner and I’ll send you my top strategies for podcast monetization.” It feels personal, creates engagement, and opens the door to 1:1 interaction. Final Thoughts: Don’t Leave Leads on the Table The podcast outro is more than a formality—it’s your closing pitch. Done right, it transforms passive listeners into action-takers. Be intentional. Practice your closing CTA. And most importantly, make it about them—what they get, how they benefit, and why they should act now. If you want to learn more strategies to turn every podcast appearance into a revenue engine, join me for this week’s free Profit Booster® Podcast Monetization Hub live webinar. It happens Wednesdays at 11 AM PT—grab your seat at https://profitboosterpod.com/webinar. About the Author Marcia Riner is the go-to guru for all things business growth and greater profitability. With over 25 years of experience under her belt, she's the brains behind Infinite Profit®, where she's the CEO and business growth strategist. Her Profit Booster® methodology is the secret weapon for entrepreneurs hungry for more profit, growth, and a killer exit strategy that helps businesses outperform in today's challenging market. Marcia hosts a weekly podcast called Profit With A Plan with videos on YouTube @ www.Youtube.com/profitwithaplan and audio @ www.profitwithaplan.com. She is constantly sharing business growth tips on all of her social channels @marciariner. You can also find her other blogs @ www.infiniteprofitconsulting.com/blogs

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Marcia Riner

Marcia Riner is the go-to guru for all things business growth and greater profitability. With over 25 years of experience under her belt, she's the brains behind Infinite Profit®, where she's the CEO and business growth strategist. Her Profit Booster® methodology is the secret weapon for entrepreneurs hungry for more profit, growth, and a killer exit strategy that helps businesses outperform in today's challenging market. Marcia hosts a weekly podcast called PROFIT With A Plan with videos on YouTube @ www.Youtube.com/profitwithaplan and audio @ www.profitwithaplan.com. She is constantly sharing business growth tips on all of her social channels @marciariner. You can also find her other blogs @www.infiniteprofitconsulting.com/blogs

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